Our Fundraising Promise

Embrace's promises to supporters

  • Embrace does not and will not sell or swap your details with another charity or another organisation.
  • Embrace will only make phone calls to people who have indicated that they are happy to be rung by us. We do not make cold calls.
  • Embrace will not knowingly contact you if you have asked not to be contacted by us.
  • Embrace staff will always abide by the Institute of Fundraising's guidance on how to respond to vulnerable people.

Our Promise sets out six key pledges that centre on honesty, accountability and transparency:

We are committed to high standards

  • We do all we can to ensure that fundraisers, volunteers and fundraising contractors working with us to raise funds comply with the Codes and with this Promise
  • We comply with the law including those that apply to data protection, health and safety and the environment

We are honest and open

  • We tell the truth and do not exaggerate
  • We do what we say we are going to do
  • We answer all reasonable questions about our fundraising activities and costs

We are clear

  • We are clear about who we are, what we do and how your gift is used
  • Where we have a promotional agreement with a commercial company, we make clear how much of the purchase price we receive
  • We give a clear explanation of how you can make a gift and amend a regular commitment

We are respectful

  • We respect the rights, dignities and privacy of our supporters and beneficiaries
  • We will not put undue pressure on you to make a gift and if you do not want to give or wish to cease giving, we will respect your decision
  • If you tell us that you don't want us to contact you in a particular way we will not do so

We are fair and reasonable

  • We take care not to use any images or words that cause unjustifiable distress or offence
  • We take care not to cause unreasonable nuisance or disruption

We are accountable

  • If you are unhappy with anything we have done whilst fundraising, you can contact us to make a complaint
  • If we are unable to resolve the issue, your complaint should be made to the Fundraising Regulator 





Last updated in September 2018